FOR IMMEDIATE RELEASE

11th ANNUAL BELL CONFERENCE JULY 20th - 22nd: SUSTAINABLE TECHNOLOGY DEVELOPMENT & NEW MARKET CREATION

ITHACA, NY, July 6, 2005 --/WORLD-WIRE/-- Join business leaders, academics, and members of the public and non-profit sectors at the 11th Annual BELL (Business * Environment * Learning * Leadership) Conference, to be held on the campus of Cornell University in Ithaca, New York from July 20-22. The theme for this year's conference is Sustainable Technology Development and New Market Creation.

Sessions will educate attendees on how to meet social and environmental challenges that can provide business growth opportunities through innovation, entrepreneurship and organizational change.

And just added to the agenda is the Financing Innovation Summit, a new event that will highlight the most current trends and innovations in a market that is increasingly aware of and sensitive to issues of sustainability. This event will address new market creation and sustainable technology development from a venture capital perspective and will take place from 1:30 p.m. to 4:30 p.m. on Wednesday, July 20 - immediately prior to the start of the BELL Conference.

This year's conference sessions will feature progressive research, pedagogical techniques, cutting-edge practices, the unique experiences of small and large firms both in the US and abroad, and will include:

-- Building a Service Economy
-- Business Strategies for Conquering Disease in the Base of the Pyramid
-- Cutting Edge Social & Environmental Technologies
-- Building a Technology Network for a Sustainable Future
-- Unleashing Entrepreneurship in Clean Technology and Biodiversity
-- Developing and Commercializing New Technologies in the Multinational Firm
-- New Market Creation in Finance
-- New Business Opportunities from the Millennium Ecosystem Assessment
-- Renewable Energy Market Development
-- The Structure of Poverty
-- Research Protocols for Low Income Markets
-- Sustainable Directions in Materials Science and Chemistry

The 11th Annual BELL Conference is hosted by the Johnson Graduate School of Management and the Center for Sustainable Global Enterprise at Cornell University together with the World Resources Institute (WRI). Companies participating in this year's conference will include the A.M. Todd Company, Alcoa, Boeing, CH2M Hill, E+Co, Ecovation, NASA, and Pitney Bowes.

For more information about the BELL conference, please contact:
Annie Woollam World Resources Institute awoollam@wri.org 202-729-7729

Visit the website at: http://www.johnson.cornell.edu/sge/bellconference.html